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Honda - When Things Just Work! (5.0M)
Honda car - built from first part on down the production line
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor, didn’t work.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions. The film cost six million dollars
and took three months to complete including full engineering of the sequence.
In addition, it’s two minutes long, so every time Honda airs the film on British television, they’re shelling out
big bucks. However, it is fast becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in “free viewings”.
(Honda isn’t paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -
including the costs.
There are only six hand-made Accords in the world. To the horror of Honda engineers,
the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord)
are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have
water sensors and are designed to start doing their thing automatically as soon as they become wet…
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