Cheap Wine Market
customers soon will be able to sample a new discount item - Wal-Mart's own brand of wine.
The world's largest retail chain is teaming with E&J Gallo Winery of Modesto, Calif.,
to produce the spirits at an affordable price: the $6-8 range. Wine connoisseurs may not
be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, but there
is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams
University in Bristol, R.I. "There is wine in a box that people are willing to
buy," she said. "The right name is important."
Here are suggested names for Wal-Mart Wine:
15. Box O' Grapes
14. Chateau Traileur Doublewide
13. White Trashfindel
12. Big Red Gulp
11. Grape Expectations
10. Domaine Wal-Mart "Merde du Pays"
8. Chef Boyardeaux
7. Peanut Noir
6. Blue Light Special Nun
5. Chateau des Moines
4. Martha Stewart's Sour Grapes
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
1. Nasti Spumante
Send your recommended "right name" for the new Wal-Mart wine to the joe-kster - the best answer will (1) win a bottle of same - so that you can "whine" and dine your better half; and (2) be forever immortalized on the joe-ks.com website as a true Wine Connoi-sewer!
All "wifey" submissions will be shown on the website at: (NB: no limit now on number of wine names per person ... heh - I'm the joe-kster and I can change the rules to fit the great responses - right!).
Deadline for entries: NB: Contest extended to May 30, 2001 ...
Internet Submissions for the $1.99 College Grade Wine...
Box de Noirs
... Barry Leinbach
Box of Bad Wine
Cabernet de Boxed SauvignonGatorWine
Grape Nuts Wine
I can't believe I drank the whole thing Wine
Johannisberg Riesling de Wal-Mart
Plonk du Wal-Mart
Vine O Wine
Wal-polacella ... Elaine Crossley
"I Can't Believe It's Not Vinegar" ... Bruce Bowers
Chateau Roger Petit
Beaubeaujolais ... Dave Addis