Executive Summaries
A CEO was
scheduled to speak at an important convention, so he asked one of his employees, Perkins,
to write him a snappy, 20-minute speech.
When the CEO returned from the big event, he was furious.
“What's the idea of writing
me an hour-long speech?” he demanded.
“Half the
audience walked out before I finished.”
Perkins was baffled.
“I wrote you a 20-minute speech,” he replied.
“I also gave
you the two extra copies you asked for.”