China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
Business adventurous (ventures) - Archie Bunker

I try to figure out the marketing puzzle. - Nelson Peltz

Strong people don't need strong leaders. - Ella Baker

Now I know what a ghost is. Unfinished business. - Salman Rushdie

Politics is not a game. It is an earnest business. - Winston Churchill

Integrity is the one thing a leader cannot do without. - John C Maxwell

A leader is best when people barely know that he exists. - Lao-tzu

The quickest way to know a woman is to go shopping with her. - Marcelene Cox

Cruel leaders are replaced only to have new leaders turn cruel. - Che Guevara

I look like I'm Chinese or Thai or Japanese - very different. - Mary Kom

Business? It's quite simple. It's other people's money. - Alexandre Dumas

Marketing is far too important to leave to the marketing department. - David Packard

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

What else is there to live for? Chinese food and women. There is nothing else! - Dudley Moore

Leadership is intangible, and therefore no weapon ever designed can replace it. - Omar N. Bradley

If I don't get along with Democrats, I'm sort of, like, out of business. - Donald Trump

A friendship founded on business is better than a business founded on friendship. - John D. Rockefeller

The movies are the only business where you can go out front and applaud yourself. - Will Rogers

Leadership is at its best making promises to the people... and then keeping them. - Unknown

Men and nations behave wisely once they have exhausted all the other alternatives. - Abba Eban

Leadership is all about influence - the first person you need to influence is you. - John C Maxwell

When women are mad or depressed, they eat or go shopping. Men invade another country. - Elayne Boosler

It takes hunger, tenacity and commitment to see a dream through until it becomes a reality. - John C Maxwell

Everybody's business is nobody's business, and nobody's business is my business. - Clara Barton

I had popcorn all over the place, so I decided I might as well be in the Processing Business. - Orville Redenbacher

The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants. - Thomas Jefferson

It's our experience that political leaders don't always mean the opposite of what they say. - Abba Eban

If people like you, they'll listen to you. But if they trust you, they'll do business with you. - Zig Ziglar

My big focus is China and OPEC and all of these countries that are just absolutely destroying the United States. - Donald Trump

Just because I have rice on my clothes doesn't mean I've been to a wedding. A Chinese man threw up on me. - Phyllis Diller

It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties. - Oscar Wilde

Business meetings are important because they're one way of demonstrating how many people the company can operate without. - Unknown

The people of the world genuinely want peace. Some day the leaders of the world are going to have to give in and give it to them. - Dwight D Eisenhower

I have made the tough decisions, always with an eye toward the bottom line. Perhaps it's time America was run like a business. - Donald Trump

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. - Jack Welch

Now that women are jockeys, baseball umpires, atomic scientists, and business executives, maybe someday they can master parallel parking. - Bill Vaughan

In a world of complex threats, our security and leadership depends on all elements of our power - including strong and principled diplomacy. - Barack Obama

Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand. - General Colin Powell

Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. - Tom Landry

Wise sayings are not only for ornament, but for action and business, having a point or edge, whereby knots in business are pierced and discovered. - Lord Francis Bacon


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23-Aug-2017