China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
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Monopoly is business at the end of its journey. - Henry Demarest Lloyd

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I have determined that there is no market for talking pictures. - Thomas Edison

No great marketing decision was ever made on quantitative data. - John Sculley

Blind faith in your leaders, or in anything, will get you killed. - Bruce Springsteen

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

Marketing is far too important to leave to the marketing department. - David Packard

Elected leaders who forget how they got there won't the next time. - Malcolm Forbes

My own business always bores me to death; I prefer other people's. - Oscar Wilde

Don't be afraid to get creative and experiment with your marketing. - Mike Volpe

If I don't get along with Democrats, I'm sort of, like, out of business. - Donald Trump

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The heart of good leadership is sacrifice. If you want to grow an organization - grow leaders. - John C Maxwell

Talking business disgusts me. If you want to talk business, call my disgusting personal manager. - Sylvester Stallone

No idleness, no laziness, no procrastination: never put off until tomorrow what you can do today. - Lord Chesterfield

Leadership: The art of getting someone else to do something you want done because he wants to do it. - Dwight D Eisenhower

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. - John Quincy Adams

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Before you create any more 'great content,' figure out how you are going to market it first. - Joe Pulizzi

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Integrity will take a leader farther than any other quality. If you would travel far and do much as a leader, never compromise your integrity. - John C Maxwell

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Good leaders must communicate vision clearly, creatively and continually. However, the vision doesn't come alive until the leader models it. - John C Maxwell

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12-Dec-2017