China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
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The real leader has no need to lead - he is content to point the way. - Henry Miller

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As we look ahead into the next century, leaders will be those who empower others. - Bill Gates

You do not lead by hitting people over the head; that is assault, not leadership. - Dwight D Eisenhower

Leaders are people who do the right things; managers are people who do things right. - Warren G. Bennis

When women are mad or depressed, they eat or go shopping. Men invade another country. - Elayne Boosler

If you don't know who you are, the stock market is an expensive place to find out. - George Goodman

Our business in life is not to get ahead of other people, but to get ahead of ourselves. - Maltbie D. Matlock

They laughed at Robert Fulton but without him, New York wouldn't have a fish market. - Archie Bunker

Many agree that the worst thing that could ever happen is if Russia and China get closer. - Donald Trump

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23-Apr-2017