China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
A leader is a dealer in hope. - Napoleon Bonaparte

Procrastination is the thief of time. - Edward Young

I try to figure out the marketing puzzle. - Nelson Peltz

Behind leadership there is always a person. - Unknown

No leader can be too far ahead of his followers. - Eleanor Roosevelt

Now I know what a ghost is. Unfinished business. - Salman Rushdie

By listening, marketing will re-learn how to talk. - David Weinberger

The purpose of a business is to create a customer. - Peter F Drucker

I have laid aside business, and gone a'fishing. - Izaak Walton

Marketing strategy is a lot like military strategy. - Liddell Hart

I always say shopping is cheaper than a psychiatrist. - Tammy Faye Bakker

Camping is nature's way of promoting the motel business. - Dave Barry

Everyone, in the final analysis, is in business for himself. - Unknown

Don't be afraid to get creative and experiment with your marketing. - Mike Volpe

Seest thou a person diligent in their business? They shall stand before Kings. - Proverbs 22:29

If I don't get along with Democrats, I'm sort of, like, out of business. - Donald Trump

A friendship founded on business is better than a business founded on friendship. - John D. Rockefeller

All animals, except man, know that the principal business of life is to enjoy it. - Samuel Butler

The movies are the only business where you can go out front and applaud yourself. - Will Rogers

One thing is certain in business: You and everyone around you will make mistakes. - Richard Branson

You do not lead by hitting people over the head; that is assault, not leadership. - Dwight D Eisenhower

Leadership is all about influence - the first person you need to influence is you. - John C Maxwell

You can only go as high on the leadership ladder as your character will allow you. - John C Maxwell

Leaders are people who do the right things; managers are people who do things right. - Warren G. Bennis

Our business in life is not to get ahead of other people, but to get ahead of ourselves. - Maltbie D. Matlock

I had popcorn all over the place, so I decided I might as well be in the Processing Business. - Orville Redenbacher

Leadership is all about influence and everything rises and falls on leadership... everything. - John C Maxwell

No person can be a great leader unless he takes genuine joy in the successes of those under him. - W.A. Nance

One of the tests of leadership is the ability to recognize a problem before it becomes an emergency. - Arnold H. Glasow

I had a meal last night. I ordered everything in French - surprised everybody, it was a Chinese restaurant. - Tommy Cooper

It doesn't take a majority to make a rebellion; it takes only a few determined leaders and a sound cause. - H L Mencken

Americans still believe in an America where anything's possible - they just don't think their leaders do. - Barack Obama

The business of government is to keep the government out of business - that is, unless business needs government aid. - Will Rogers

Not to forgive is to be imprisoned by the past, by old grievances that do not permit life to proceed with new business. - Robin Casarjian

Modern poets talk against business, poor things, but all of us write for money. Beginners are subjected to trial by market. - Robert Frost

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Stuart H Britt

The people of the world genuinely want peace. Some day the leaders of the world are going to have to give in and give it to them. - Dwight D Eisenhower

No one has timing like Milton Berle. He has absolutely the finest timing of any comedian in the business. There's no one like him. - Sid Caesar

Good leaders must communicate vision clearly, creatively and continually. However, the vision doesn't come alive until the leader models it. - John C Maxwell

You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you. - Dale Carnegie


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23-Oct-2017