China Assignment

Marketing lesson in the Far East

Be careful what you substitute for Mandarin


A Coca-Cola salesman returned from his assignment to China. A friend asked him, “Why weren’t you successful with the Chinese?”

The salesman explained, “When I got posted, I was very confident that I would make a good sales pitch. But I had a problem. I didn’t know how to speak Mandarin. So I planned to convey the message through three posters.


First poster: A man lying in the hot desert sand totally exhausted and fainting.
Second poster: The man is drinking Coca-Cola.
Third poster: Our man is now totally refreshed.

And then these posters were pasted all over the place.”

“Terrific! That should have worked!” said the friend.

“It should have,” said the salesman, “but no one told me they read from right to left!”


QuotaBills
The market is always right. - Unknown

A leader is a dealer in hope. - Napoleon Bonaparte

Never invest in a business you cannot understand. - Warren Buffet

China is a big country, inhabited by many Chinese. - Charles de Gaulle

Procrastination is the art of keeping up with yesterday. - Don Marquis

When a fool has made up his mind, the market has gone by. - Spanish Proverb

What Great Britain calls the Far East is to us the near north. - Robert Gordon Menzies

Cruel leaders are replaced only to have new leaders turn cruel. - Che Guevara

No great marketing decision was ever made on quantitative data. - John Sculley

Without initiative, leaders are simply workers in leadership positions. - Bo Bennett

What else is there to live for? Chinese food and women. There is nothing else! - Dudley Moore

All animals, except man, know that the principal business of life is to enjoy it. - Samuel Butler

Men and nations behave wisely once they have exhausted all the other alternatives. - Abba Eban

Leadership is all about influence - the first person you need to influence is you. - John C Maxwell

Procrastination is like a credit card: it's a lot of fun until you get the bill. - Christopher Parker

I've got to keep breathing. It'll be my worst business mistake if I don't. - Nathan Meyer Rothschild

Whoever said money can't buy happiness simply didn't know where to go shopping. - Bo Derek

When my friends and I played cowboys and Indians, I was always the Chinese railroad worker. - Robin Williams

Leadership is all about influence and everything rises and falls on leadership... everything. - John C Maxwell

Money itself doesn't interest me. But you must make money to go on building the business. - Rupert Murdoch

The heart of good leadership is sacrifice. If you want to grow an organization - grow leaders. - John C Maxwell

Leadership: The art of getting someone else to do something you want done because he wants to do it. - Dwight D Eisenhower

To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business. - Harvey Mackay

Leadership is getting someone to do what they don't want to do, to achieve what they want to achieve. - Tom Landry

Wise leaders generally have wise counselors because it takes a wise person themselves to distinguish them. - Diogenes of Sinope

It's none of their business that you have to learn how to write. Let them think you were born that way. - Ernest Hemingway

Let every one ascertain his special business and calling, and then stick to it if he wants to be successful. - Benjamin Franklin

In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business. - Marcus Sheridan

The business of government is to keep the government out of business - that is, unless business needs government aid. - Will Rogers

The only business of the historian is to relate things exactly as they are: this he can never do as long as he is afraid. - Lucian of Samosata

If the government was as afraid of disturbing the consumer as it is of disturbing business, this would be some democracy. - Kin Hubbard

No business can stay in business without customers. How you treat - or mistreat - them determines how long your doors stay open. - Harvey Mackay

I have made the tough decisions, always with an eye toward the bottom line. Perhaps it's time America was run like a business. - Donald Trump

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. - Jack Welch

No one has timing like Milton Berle. He has absolutely the finest timing of any comedian in the business. There's no one like him. - Sid Caesar

Living in the past is a dull and lonely business; looking back strains the neck muscles, causes you to bump into people not going your way. - Edna Ferber

I deal with foreign countries. I made a lot of money dealing against China. I've made a lot of money dealing against many other countries. - Donald Trump

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. - Unknown

When written in Chinese, the word "crisis" is composed of two characters. One represents danger, and the other represents opportunity. - John F Kennedy

Leadership is a matter of having people look at you and gain confidence, seeing how you react. If you're in control, they're in control. - Tom Landry


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23-May-2018