Break Glass Adventure

The only risk of failure is promotion. - Scott Adams

Strategy is a pattern in a stream of decisions. - Henry Mintzberg

Marketing strategy is a lot like military strategy. - Liddell Hart

The essence of strategy is choosing what not to do. - Michael Porter

The company without a strategy is willing to try anything. - Michael Porter

Give them quality. That's the best kind of advertising. - Milton Hershey

The most dangerous strategy is to jump a chasm in two leaps. - Benjamin Disraeli

Marketing and innovation are the two chief functions of business. - Peter F Drucker

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

In good times, people want to advertise; in bad times, they have to. - Bruce Barton

Marketing is far too important to leave to the marketing department. - David Packard

Many a small thing has been made large by the right kind of advertising. - Mark Twain

Strategy execution is the responsibility that makes or breaks executives. - Alan Branche

You may not be interested in strategy, but strategy is interested in you. - Leon Trotsky

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

Epitaph: A belated advertisement for a line of goods that has been discontinued. - Irvin S Cobb

Advertising Agency: Eighty-five percent confusion and fifteen percent commission. - Fred Allen

The result of bad communication is a disconnection between strategy and execution. - Chuck Martin

Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin

We have always said that advertising is just the icing on the cake. It is not the cake. - Meg Whitman

Good marketing makes the company look smart. Great marketing makes the customer feel smart. - Joe Chernov

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. - John Wannamaker

Put your energy into making things that are likeable, not some douchey social media strategy. - Matthew Inman

Viral marketing is almost like finding love. You have to stop doing it to actually make it happen. - Tim Topham

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

Advertising is the modern substitute for argument; its function is to make the worse appear the better. - George Santayana

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat. - Sun Tsu

You always buy familiar names, the ones you recognize; that's why the adman always claims it pays to advertise. - Unknown

Word-of-mouth marketing has always been important. Today, it's more important than ever because of the Internet. - Newt Barrett

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. - Mark Zuckerberg

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Stuart H Britt

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David M. Scott

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. - Sinclair Lewis

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. - Ann Handley

Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. - John Battelle

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. - Tim Frick

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't need to advertise it. - Will Rogers

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. - Malcolm Muggeridge

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki