Pepsi Well Played

The only risk of failure is promotion. - Scott Adams

I try to figure out the marketing puzzle. - Nelson Peltz

Strategy is a pattern in a stream of decisions. - Henry Mintzberg

I suggest a new strategy, R2: let the Wookiee win. - C-3PO

Marketing strategy is a lot like military strategy. - Liddell Hart

The essence of strategy is choosing what not to do. - Michael Porter

Marketing isn't magic. There is a science to it. - Dan Zarrella

Early to bed, early to rise, work like hell and advertise. - Ted Turner

The company without a strategy is willing to try anything. - Michael Porter

After Rossini dies, who will there be to promote his music? - Richard Wagner

I'm not addicted to coke, I just love the way it smells. - Richard Pryor

Content is the party. Promotion is the invitation to attend. - Nathan Ellering

No great marketing decision was ever made on quantitative data. - John Sculley

It isn't just creation and promotion; it is process as well. - Neil Patel

Marketing and innovation are the two chief functions of business. - Peter F Drucker

What can you do to promote world peace? Go home and love your family. - Mother Teresa

Don't be afraid to get creative and experiment with your marketing. - Mike Volpe

Many a small thing has been made large by the right kind of advertising. - Mark Twain

Strategy execution is the responsibility that makes or breaks executives. - Alan Branche

Strategy 101 is all about choices: you can't be all things to all people. - Michael Porter

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

Epitaph: A belated advertisement for a line of goods that has been discontinued. - Irvin S Cobb

The result of bad communication is a disconnection between strategy and execution. - Chuck Martin

Marketing is no longer about the stuff that you make, but about the stories you tell. - Seth Godin

We have always said that advertising is just the icing on the cake. It is not the cake. - Meg Whitman

Good marketing makes the company look smart. Great marketing makes the customer feel smart. - Joe Chernov

Viral marketing is almost like finding love. You have to stop doing it to actually make it happen. - Tim Topham

Advertising promotes the divine discontent which makes people strive to improve their economic status. - Ralph Butler

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

Advertising may be described as the science of arresting human intelligence long enough to get money from it. - Stephen Leacock

Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat. - Sun Tsu

In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business. - Marcus Sheridan

Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old fashioned advertising. - Craig Davis

I used to advertise my loyalty and I don't believe there is a single person I loved that I didn't eventually betray. - Albert Camus

Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth. - David Skok

With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star. - Robert Rose

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. - Sinclair Lewis

One should be free to give the fullest expression to his disaffection so long as he does not contemplate, promote, or incite violence. - Mohandas Gandhi

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. - Tim Frick

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't need to advertise it. - Will Rogers