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Pepsi Well Played

Winning the beverage brand wars

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Drinking it all in

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Marketing: Lying in loafers - Daffynitions joe-ks.com

I try to figure out the marketing puzzle. - Nelson Peltz

By listening, marketing will re-learn how to talk. - David Weinberger

I suggest a new strategy, R2: let the Wookiee win. - C-3PO

Marketing strategy is a lot like military strategy. - Liddell Hart

The essence of strategy is choosing what not to do. - Michael Porter

Content is the atomic particle of all digital marketing. - Rebecca Lieb

Early to bed, early to rise, work like hell and advertise. - Ted Turner

He's got some grand strategy that he can't revulge. - Archie Bunker

After Rossini dies, who will there be to promote his music? - Richard Wagner

Give them quality. That's the best kind of advertising. - Milton Hershey

Content is the party. Promotion is the invitation to attend. - Nathan Ellering

Advertising is the rattling of a stick inside a swill-bucket. - George Orwell

Advertising is the greatest art form of the twentieth century. - Marshall McLuhan

It isn't just creation and promotion; it is process as well. - Neil Patel

Marketing and innovation are the two chief functions of business. - Peter F Drucker

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

Advertising has annihilated the power of the most powerful adjectives. - Paul Valery

Don't be afraid to get creative and experiment with your marketing. - Mike Volpe

You may not be interested in strategy, but strategy is interested in you. - Leon Trotsky

However beautiful the strategy, you should occasionally look at the results. - Winston Churchill

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

The result of bad communication is a disconnection between strategy and execution. - Chuck Martin

We have always said that advertising is just the icing on the cake. It is not the cake. - Meg Whitman

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. - John Wannamaker

Viral marketing is almost like finding love. You have to stop doing it to actually make it happen. - Tim Topham

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

Advertising promotes the divine discontent which makes people strive to improve their economic status. - Ralph Butler

Advertising may be described as the science of arresting human intelligence long enough to get money from it. - Stephen Leacock

Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat. - Sun Tsu

You always buy familiar names, the ones you recognize; that's why the adman always claims it pays to advertise. - Unknown

In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business. - Marcus Sheridan

Audiences everywhere are tough. They don't have time to be bored or brow beaten by orthodox, old fashioned advertising. - Craig Davis

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. - Stuart H Britt

Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth. - David Skok

With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star. - Robert Rose

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David M. Scott

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. - Sinclair Lewis

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. - Malcolm Muggeridge

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki


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