Pepsi Well Played

The only risk of failure is promotion. - Scott Adams

I try to figure out the marketing puzzle. - Nelson Peltz

Marketing strategy is a lot like military strategy. - Liddell Hart

Panic is not an effective long-term organizing strategy. - Starhawk

He's got some grand strategy that he can't revulge. - Archie Bunker

Give them quality. That's the best kind of advertising. - Milton Hershey

The most dangerous strategy is to jump a chasm in two leaps. - Benjamin Disraeli

I'm not addicted to coke, I just love the way it smells. - Richard Pryor

Advertising is the rattling of a stick inside a swill-bucket. - George Orwell

Advertising is the greatest art form of the twentieth century. - Marshall McLuhan

No great marketing decision was ever made on quantitative data. - John Sculley

Marketing and innovation are the two chief functions of business. - Peter F Drucker

Increasingly, the mass marketing is turning into a mass of niches. - Chris Anderson

Marketing is far too important to leave to the marketing department. - David Packard

What can you do to promote world peace? Go home and love your family. - Mother Teresa

Advertising has annihilated the power of the most powerful adjectives. - Paul Valery

Many a small thing has been made large by the right kind of advertising. - Mark Twain

Marketing is trying to figure out what people want so you can give it to them. - Shelly Lazarus

Advertising Agency: Eighty-five percent confusion and fifteen percent commission. - Fred Allen

One third of the people in the United States promote while the other two thirds provide. - Will Rogers

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. - John Wannamaker

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for. - Christine Comaford-Lynch

Advertising promotes the divine discontent which makes people strive to improve their economic status. - Ralph Butler

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few. - M. Lawrence Light

Advertising may be described as the science of arresting human intelligence long enough to get money from it. - Stephen Leacock

I love to go to a movie, get a Diet Coke and a barrel of popcorn, and sit there with my kids and watch a film. - William Shatner

You always buy familiar names, the ones you recognize; that's why the adman always claims it pays to advertise. - Unknown

In today's information age of Marketing and Web 2.0, a company's website is the key to their entire business. - Marcus Sheridan

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F Drucker

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music. - Mark Zuckerberg

I used to advertise my loyalty and I don't believe there is a single person I loved that I didn't eventually betray. - Albert Camus

Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth. - David Skok

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David M. Scott

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. - Sinclair Lewis

One should be free to give the fullest expression to his disaffection so long as he does not contemplate, promote, or incite violence. - Mohandas Gandhi

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. - Tim Frick

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't need to advertise it. - Will Rogers

Advertising moves the goods - if it's good advertising. Bad advertising doesn't move the goods because it doesn't move the buyers. - Unknown

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. - Guy Kawasaki

The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks. - Mark Zuckerberg