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Cornering the Mountain Bike Market
Choosing a successful product name

Few people know that B.C. is a world leader in the manufacture of mountain bikes.

One highly successful entrepreneur from Rocky Mountain Bikes has the slogan: “Call me soon, but not before noon.”

Asked what prompted him to name one of his bike models the “Hooker”, he responded, “We call it the “Hooker” because it’s so good on corners.”


see also   Cycling  Section

 

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24-Jan-2021