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Heroes: What a guy in a canoe does
Daffynitions joe-ks.com

God isn't asking you to figure it out. He's asking you to trust that He already has.

Cookie: The standard method for converting sugar, floor, and butter into body fat
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You must have a capacity to receive, or even omnipotence can't give.
C S Lewis

Give up yourself, and you will find your real self. Lose your life and you will save it.
C S Lewis

Like an ignorant child who wants to go on making mud pies in a slum because he cannot imagine what is meant by the offer of a holiday at the sea... we are far too easily pleased.
C S Lewis

Summer: 1. The season when children slam the doors they left open all winter; 2. The time of year when the highway authorities close the regular roads and open up the detours; 3. When the four-colour pictures in the seed catalog turn into four-hour backaches in the garden; 4. That time of year when you feel so lazy, you can't get out of your own way; 5. The season when the air pollution is much warmer.
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Equine Influenza: A viral respiratory disease which causes flu-like symptoms in horses
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Billboards: Litter on a stick
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Garbage: 1. Aromatic computer output; 2. A collection of refuse items, the taking out of which Mom assigns to a different family member each week, then winds up doing herself; 3. Period after the Ice Age when everyone put on clothes.
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You get biased by your existing understanding of the field.
Rand Fishkin

With traditional marketing, you tell people you are a rock star. With content marketing, you show them you're a rock star.
Robert Rose

Content is the party. Promotion is the invitation to attend.
Nathan Ellering

In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.
Lindsay Scarpello

Rule number one: if it's not good, don't share it.
Christin Kardos

Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
Tim Topham

Content is fire and social media is gasoline.
Jay Baer

Mudpies: Organized grime
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For every minute spent organizing, an hour is earned.

Start an editorial calendar that everyone involved in your blog can access.
Kristi Hines

Hire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.
Len Markidan

It isn't just creation and promotion; it is process as well.
Neil Patel

Consistency is key. Whenever you start, give you audience something to look forward to.
Julia McCoy

Starting and being consistent and not giving up is more important than being brilliant.
Mark Schaefer

Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.
Brian Honigman

We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer's journey.
Kyle Gray

There are a lot of opportunities that you can discover by listening closely to what your customers are saying.
Joei Chan

Where we always start is: What's the user's itch? What's their pain point that occurs frequently enough to build a habit around?
Nir Eyal

You have to understand your target customer and what you're trying to sell them.
Daniel McGaw

Do you have a product or service that people want? If you don't have that, nothing else matters.
Noah Kagan

The only way to outdo, to outperform the competition, is to offer something unique and something better than they have.
Tim Soulo

Whatever the status quo is, changing it gives you the opportunity to be remarkable.
Seth Godin

If your competitors start copying you, then you are doing something right!
Jay Baer

Creativity is intelligence having fun.
Albert Einstein

Don't be paralyzed, just get started.
Leah Schothorst

Perfectionist: One who takes infinite pains, and often gives them to other people
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You can't let perfection get in the way of getting things done.
Gini Deitrich

Don't look for perfection. That isn't the goal.
Ash Maurya

You stand out more by being weird than fitting in.
Emma Tupa

If it scares you, it might be a good thing to try.
Seth Godin

The gap between what's expected and what you deliver is where the magic happens, in business and life.
Jay Baer

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy

Accountant: 1. A noble insect; 2. A dutiful book balancer whose role within a corporation is to protect it from creative ideas.
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It's not creative unless it sells.
David Ogilvy

If you want to be interesting, be interested.
David Ogilvy

It's much easier to double your business by doubling your conversion rate than doubling your traffic.
Bryan Eisenberg

Research: 1. To procrastinate indefinitely; 2. Eliminating the ninety-nine wrong ways of doing or seeing it; 3. To look up what the last person on the project had found out.
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Search marketing, and most internet marketing, can be very threatening because there are no rules. There's no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.
Mike Moran

Content is the reason search began in the first place.
Lee Odden

Branded content is created for a company. A content brand is created for a valuable company.
Drew Davis

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